One of the biggest jobs, I think, in preparing a book for self-publishing is the interior page layout. I can’t stand the look or feel of non-professional layout jobs, so I want to take whatever steps are necessary to avoid that and produce a high-quality book. And I think that’s going to require some pretty big steps. I found an informative Overview of Page Layout Programs by Pete Masterson that I just finished reading. It confirmed what I already anticipated: step one is to purchase the Adobe InDesign software.

I’ve been holding off for two reasons – 1. It’s very expensive, 2. From what I hear, it has a steep learning curve.

This goes right along with what I’m realizing more and more about self-publishing. It’s expensive. It’s hard. I’ve been tempted several times to just “throw in the towel” and try to find a publisher – surely that would be easier, right?! But then I’m reminded of what an incredible learning process this has been and will continue to be if I stick it out. The information and skills that I’m learning now will always be useful, so I consider it time and energy well spent. Even the thought of learning a new design software is somewhat exciting because I know it will open up a world of other opportunities and project ideas in the future.

It’s a risky business to be sure. But this self-publishing journey sure is an adventure!

Tonight a friend and I headed over to a new Barnes and Noble in town to browse the shelves. I had a few specific things I was looking for, but I was mostly interested in exploring for ideas. I also wanted to get a better feel for what is effective when it comes to titles and cover design. Here are some of the observations I made:

• Short titles are good. Short titles fit well on the spine of a book and allow the type size to be large enough to be easily read. Short titles tend to be easier to remember.
• Vague titles are not good. Vague titles don’t give enough information about the book. Vague titles don’t captivate you and make you want to pick the book up. Vague titles are not memorable.
• Script type on the spine is not good. It looks pretty, but it doesn’t do the job. I passed over lots of books just because I didn’t want to go to the extra effort to contort my neck and squint my eyes to figure out what the book was titled.
• Professionally designed book covers are good. There were two random books that I saw as I was browsing that made me wince and wonder if they were self-published. They were. Or at least they were published by very small publishing houses. The covers were bland and unappealing.
• Full color covers are good. Maybe it’s just my personality and personal taste, but the better the use of color, the more likely I am to pick up a book. A cover with just one drab background color thrown behind the title or cover art is very blah and looks unprofessional.