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“Stop selling your books and start selling your content…in the form desire by buyers. Think of yourself as a consultant. Find out how the people in your target audience need your information. Do they want it in a book, booklet, three-ring binder, DVD, audio book or e-book? You may find it difficult to sell a job-search book to frugal college students, so re-publish your content as booklets and sell them to the colleges, who can give them to the students.”

~from 16 Tips for Selling Your Books to Businesses, in the November/December issue of Book Business

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