Whether I’m mailing in paperwork, making a phone call, or sending off an e-mail, one important realization to keep in mind is that it’s just another person on the other end. Especially when working with large companies, it’s easy to get lost in the idea that it’s some inanimate organism with no personal element. This perspective may result in sloppy work, stiff conversations, or canned-sounding correspondence.

As a self-publisher, you will have to make a lot of connections with bookstores – both local shops and big chains, distribution companies, news media outlets, niche market bloggers, and more. This can seem overwhelming and intimidating! But if you keep in mind that in every instance it is just a person on the other end, and ultimately it is a person (or a group of people) who will make the decisions regarding your book, it makes it easier to branch out and attempt connections that might otherwise seem impossible.

Whenever communicating with others, here are some thoughts to keep in mind:

• Be professional, but personable.
• Express appreciation for their time and service.
• Jot quick handwritten notes of thanks when appropriate.
• Be prompt and thorough in responses, and take whatever steps of action are recommended.
• Be respectful, even when you receive negative responses. (i.e. don’t burn any bridges!)
• If possible, familiarize yourself with the person or organization so that you are more aware of how your book will appeal to them, and how you can add value to what you are offering them.