The #1 “Platform” for Selling Your Self-Published Book

Marketing, Selling Add comments

One of the best pieces of advice I received prior to publishing my book, Pajama School, was that I should carry a box of books around in the trunk of my car. I have sold more books this way than almost any other single marketing initiative. Don’t worry, I’m not advocating setting up shop in your car on a street corner with a homemade sign advertising your books – although who knows, maybe that would work, too! The way this has worked for me is that when I’m at a gathering with friends, invariably someone will ask about my book and comment that they’ve been meaning to purchase a copy, but haven’t gotten around to it yet. So I mention that I just happen to have some out in the back of my car that are available. The person usually perks up at this and is eager to buy one right away!

I also make a point to say something about the new book I’ve released in any conversation with someone I’ve just met. Often this leads to further questions and conversation, and if they seem interested I’ll grab a copy from the car and show it to them. Sometimes this also results in an unexpected sale. So, I pass on this bit of sage advice to all other self-published authors – always be prepared with a box of books in the trunk of your car!

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