According to Book Business, “The No. 1 reason people buy a new book is because it’s written by an author they like.” This statement was made in an article of Fourteen Tips to Increase E-book Sales in the latest issue of their bi-monthly magazine. Addressing the question, “Do book browsers convert to book buyers?”, writer Peter Hildick-Smith offers this tip: Play to your author’s strengths.
This is a fascinating insight, equally relevant in print books, because the number one frustration I have experienced in marketing my book – Pajama School – is that people express interest in reading it, but that interest rarely translates into sales. I knew it would be hard to break into the market as a new author, but I had no idea just how hard it would be! That’s probably why the above observation resonates so much with me.
What exactly does this mean for new authors? Apparently, somehow they have to get lots of people to like them. 🙂 How this translates in practice I really don’t know. But if you have any tips or thoughts you’d be willing to share on the subject, I’d love to hear them!