Online Marketing Lessons for the Self-Published Author

Interviewing, Marketing Add comments

I just came across this interesting post that outlines 7 Ways Authors Can Avoid Being Scammed by Online Book Promotion. It is a response to an author’s article about problems she encountered trying to promote her book online. These are the seven lessons the blogger highlights in the post:

Lesson #1: Don’t spread yourself too thin.
Lesson #2: Don’t wait until the book is out to build community.
Lesson #3: Need to manage expectations and time.
Lesson #4: Clarify your goals.
Lesson #5: Community leads to sales, not necessarily vice versa.
Lesson #6: All traffic is not the same.
Lesson #7: Social networking sites don’t sell books. You sell books.

Read the full post for the full explanation of each lesson.

There are some helpful additional remarks in the comments section of the post. In particular, I appreciated this thought, “You need to develop a clear message that is compelling and memorable and one that will spark interest in your book. You can spend an enormous amount of time marketing your book, but if you don’t spend the time preparing a great message, your efforts will fall flat.”

I’m lined up to do a radio interview next week – my first ever, which is both thrilling and scary! So, this is what I really need to spend some time thinking about and preparing. What is the main message that I want to communicate? What are my “talking points”?

HT: @John Kremer

One Response to “Online Marketing Lessons for the Self-Published Author”

  1. DJ Francis Says:

    Thanks for mentioning my post! I hope it helps you prep for your radio interview (congrats, btw).

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