If you’ve listened to my Journey to Self Publishing CD, you know that one of the early steps I recommend is to “Announce Your Book to the World!” About a year before my book was released, I started sending out a monthly newsletter letting my family and friends know that I was writing a book and keeping them updated on my progress. This proved to be an invaluable source of motivation and encouragement as I pressed on with the often times overwhelming task of getting Pajama School written and published.
As my contact list has grown, I’ve run into more glitches with the free e-mail newsletter program I was using. After considerable thinking and some research, I finally decided to take the plunge and try using Constant Contact – a service used by many organizations for list management, e-mail marketing, and more. I’ve only been using it for several weeks, but I already love it! I think it will help me do a much better job of staying organized and keeping in touch with people about new products and special promotions. Plus, after each mailing you get helpful reports and statistics to keep track of how many people open the e-mail, how many and which links are clicked, who opts out, etc. I know there are other similar services out there, but so far I’m really happy with Constant Contact!
And, of course, if you’d like to be added to my mailing list to be the first to know about our latest products and promotions, just sign up using the form below! 🙂
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