Annette’s Paper Trail has a list of 14 Random Bits and Bytes of Book Promotion Advice for self-publishers.
1. Write about something you have a passion for.
2. Connect with your target audience.
3. Don’t rely on someone else to do your publicity.
4. Develop a diverse promotional plan.
5. Maintain a blog.
6. Use Amazon to your advantage.
7. A book is only one part of your platform.
8. Repurpose your content any way you can.
9. Get proper speaker training.
10. Post an audio excerpt on your website.
11. Become a shameless self-promoter.
12. If you are selling a story instead of information, ask: What is in this…?
13. Keep your eyes on the news.
14. Don’t let your books sit on the shelf.
In her post, Annette goes into more detail about each of these points, providing self-publishers with lots of practical tips.
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