Today I’ve been digging a little more into what Press Kits are and what they should include. The SPAN website (Self Publishers Association of North America) has some very helpful information and resources for self-publishers pertaining to press releases and press kits. In particular, I just finished scanning this handy e-book called How to Write Trash-Proof Press Releases. It is chock-full of examples, lists of what works and what doesn’t, and advice from those in the media industry. A great resource!
From reading over the information on the SPAN website page, I also seem to be getting the idea that, “Always include the book title, author, ISBN, format (hardback or trade paperback) and price on every piece of correspondence.” Maybe because they include that statement no less than five times throughout the page!
I knew I needed to start working on putting together a press kit, but I feel much more clear now on what it should contain and how it should be presented.
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