While attending a Christian Apologetics conference last week, I was inspired and challenged to view every area of life in light of God’s Word. This got me to wondering what the Bible has to say about marketing. So this week I’ve started a study with the aim of discovering A Biblical Approach to Marketing. I am starting with the presupposition that the Bible speaks to every issue and that from it we can learn principles to apply in every situation. I have done a lot of reading in the past month on self-publishing and marketing and have learned a lot, but I’m really excited to begin this study and see what God has to say about it.
The first step was to define the word:
Marketing – n. 1. the act of buying or selling in a market; 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
The next step was to come up with key words that I can use as a starting point for looking up applicable passages in the Bible: sell, sold, seller, buy, pay, profit, business, merchant
I’m sure I will add to these as the study progresses, but those are the words that came to mind right away. I invite you to join me on this exciting adventure. Please feel free to add your own insights along the way!
July 21st, 2008 at 9:23 pm
I’d be interested to see if you come across anything that speaks to covetousness vs. marketing. There’s a fine line, it seems to me, between creating a natural desire in someone for something, and tempting that person to covet the item in question. I mean, we all want things; that’s not necessarily bad. It depends on how badly we want it, how we plan to get it, and especially whether we’re trusting God for it or not.
Anyway. Please let me know if you find anything along those lines!
In Christ.
July 24th, 2008 at 7:22 pm
Interesting thoughts, Adrian. I hadn’t thought to contrast those two concepts before. I’ll have to see if anything turns up along those lines!
July 30th, 2008 at 7:53 am
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