A Biblical Approach to Marketing – Part Seven

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A Biblical Approach to Marketing Series: Intro | Part One | Part Two | Part Three | Part Four | Part Five | Part Six | Part Seven

Verses:
James 4:13-17Go to now, ye that say, To day or to morrow we will go into such a city, and continue there a year, and buy and sell, and get gain: Whereas ye know not what shall be on the morrow. For what is your life? It is even a vapour, that appeareth for a little time, and then vanisheth away. For that ye ought to say, If the Lord will, we shall live, and do this, or that. But now ye rejoice in your boastings: all such rejoicing is evil. Therefore to him that knoweth to do good, and doeth it not, to him it is sin.

Insights for Meditation:
People have a tendency to presume upon the future for their business and financial success.

It is implied that both buying and selling are necessary in order to realize gain. The key, then, is in making purchases that will add value to what I am selling so that the result is a net gain.

We do not know what will happen tomorrow.

Life is fleeting.

The basic elements of the two plans James contrasts were the same. It was the attitude behind them that made the difference.

It is sinful to put off until a future date those good things which I can do today. Ultimately, this demonstrates a spirit of pride because I am presuming upon my future existence and availability when God has given me the time and ability to do them now.

Principles for Application:
Always look to God as the One who provides financial security, not to my business or marketing ventures.

Make calculated risks for the purpose of producing a quality product and providing greater value to my customers. Consider whether the expenditure will result in net gain or loss when the product is sold.

Write out a specific marketing plan and maintain a spirit of flexibility when God brings about unexpected changes.

Don’t put off until tomorrow the good things that I can do today. Don’t get caught up in making plans, but never taking action (see Proverbs 14:23). Plans should be specific and measurable so that I know how to flesh them out in real life.

Questions for Consideration:
How can I demonstrate that my plans are founded in awareness of God’s Sovereignty and not in presumption and dependence upon my future success?

What should be included in my marketing plan? How specific should it be?

What marketing approaches are an example of the wrong attitude that James warns against?

What marketing approaches are an example of the right attitude that James exhorts us to demonstrate?

How can I make the most of my time right now?

What criteria should I use to determine if a particular expenditure will add value to what I am selling?

Steps for Implementation:
□ Write out a marketing plan and timetable. Pray over it, acknowledging God’s Sovereignty over the plan.
□ Make a specific to-do list and do at least one thing each day, starting today.
□ Make a list of what elements of my finished book will make it most valuable. Project expenses that I will need to make in order to produce a quality product.

One Response to “A Biblical Approach to Marketing – Part Seven”

  1. Journey to Self-Publishing » Blog Archive » A Biblical Approach to Marketing - Part Eight Says:

    […] to Marketing Series: Intro | Part One | Part Two | Part Three | Part Four | Part Five | Part Six | Part Seven | Part […]

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